The Weather Channel is running a brutal multi-platform ad campaign against the new AccuWeather network, throwing the blue behemoth's hat into the increasingly complicated battle between AccuWeather and just about everyone else. Hell hath no fury like weather geeks scorned.

The National Weather Service failed to issue a tornado warning in Moore, Oklahoma, when a preliminary EF-1 tornado made a mess of the town for the sixth time in as many years on Wednesday. AccuWeather wasted no time blasting the agency for its failure while trumpeting their own success in warning clients twelve minutes before the storm struck. There's only one problem—their brand new television network didn't cover the storm, either.

Verizon FiOS unceremoniously dumped The Weather Channel from its cable lineup this morning, opting to provide subscribers with AccuWeather's new 24/7 weather network in lieu of the Atlanta-based weather behemoth. The move comes a year after the network went through an ugly public brawl with DirecTV.

Are you dreaming of a white Christmas, just like the ones you used to know? "Not so fast," say the grinches over at AccuWeather. They issued a decree this afternoon declaring that anything less than an inch of snow on the ground is not, in fact, a white Christmas. They are wrong.

WeatherNation TV, the competitor network to The Weather Channel that was thrust into the national spotlight after the latter got booted from DirecTV over a contract dispute, announced on Monday that the fledgling network will now reach almost 8 million Roku devices with the launch of its new streaming service on the platform.