The Weather Channel is running a brutal multi-platform ad campaign against the new AccuWeather network, throwing the blue behemoth's hat into the increasingly complicated battle between AccuWeather and just about everyone else. Hell hath no fury like weather geeks scorned.

The National Weather Service failed to issue a tornado warning in Moore, Oklahoma, when a preliminary EF-1 tornado made a mess of the town for the sixth time in as many years on Wednesday. AccuWeather wasted no time blasting the agency for its failure while trumpeting their own success in warning clients twelve minutes before the storm struck. There's only one problem—their brand new television network didn't cover the storm, either.

Oklahoma City is one of the most threatened cities in the United States when it comes to severe weather. At least once a year—often more than that—nature throws violent tornadoes, enormous hail, and destructive winds at the city on the plains. That's why many people have found it a little unsettling that the city's news stations have shrugged off any attempt at standardization and decided to do their own thing when they talk about severe weather.

Female meteorologists, much like women in every other profession and walk of life, have to put up with a lot of crap from sexist men who think they can do or say whatever they please without repercussions. One guy who got lippy with ABC News meteorologist Ginger Zee this morning got what he deserved.

A meteorologist for a television station in Ohio Anthony Weinered himself on Twitter this morning when he sent out a shirtless selfie, only to delete it a few minutes later and then blame his wife for doing it on a dare.

Deadspin covered the fallout from a television station in New York breaking into the last few minutes of the final game of the World Cup for a tornado warning in the station's viewing area. When it comes to severe weather, news stations put viewer safety over programming every time, and people who complain about it deserve to miss their shows.

In the past year, two high-profile television meteorologists have told people to evacuate from the relative safety of their homes to get out of the way of an oncoming tornado. That is the worst thing you could do, and this dangerous advice will get people killed one day.

Jonathan Zimmerman, a professor for New York University and author of an upcoming "international history of sex education," has some very serious words for television weathermen: straighten up and fly right, you bozos.

Anthea Cannon, a writer for the Geelong Advertiser — a newspaper for the eponymous city of 200,000 on Australia's southeastern coast — wrote an incredibly polite takedown of television weather yesterday after she encountered a rude broadcast meteorologist from her local news station.