Please let us know if you’re okay when you come down from there.

Weather dot com has built itself into a traffic juggernaut over the past couple of years by positioning itself as the leading source for telling you what THIS is. With great power comes great responsibility, and you won’t believe how close you are to death until you’ve checked your local forecast.

You'll never believe THIS! Or, maybe you will. Between terrible stories and irrelevant slideshows, going to weather dot com these days is a painful chore. The Weather Channel's website is killing the network's credibility, and when it comes to earning a viewer's trust during a life-threatening disaster, that's a dangerous game to play.

Last week's issue of Bloomberg Businessweek ran a groundbreaking story that weather.com no longer focuses on weather, and that their traffic went through the roof after they started writing "clickbait" à la Upworthy. Who knew?

When you go to weather.com these days, you get almost everything but the weather. Twitterer @tehawesome translated the website's headlines to more accurately reflect what they really mean. It's pretty spot-on.